The deeper purpose of Lush’s animal testing campaign

Both live and deceased animals are used for commercial or scientific research or educational purposes in a wide range of industries. The idea if animal testing started around 1859, when Charles Darwin affirmed that animals could serve as models for humans in the study of biology and physiology. Since 1863, organised protests against vivisection started to be organized, at first in Florence, Italy. The Cruelty to Animals Act, allowing the use of anaesthetics during vivisection, was passed in England in 1876.

Animal testing peaked in the early 1980s, and has been in decline since, due to both increased public pressure to reduce the numbers of animals tested and the development of available alternatives. The testing of cosmetic products on animals was banned in Britain in 1998 and throughout Europe in 2004. England has the strictest animal welfare provisions regarding the use of animals for scientific purposes anywhere in the EU and is promoting  the use of alternatives.

24th April, 2012 – A demonstration about the atrocity of animal testing took place in London.  A deliberately shocking performance was presented in the shop window of Lush cosmetic store’s branch in Regent Street, to re-enact widely used tests. The campaign aimed at drawing attention to the pain and cruelty inflicted on animals during laboratory tests on cosmetics. Wearing just a flesh-coloured body stocking, Jaqueline was treated like an animal in a testing laboratory.

Image I am not going to explain the details of the demonstration or show other images than the one above, as are quire disturbing. Furthermore I do not want to talk about the campaign itself…but of its need and purpose.

Why do you thing Lush decided to run suck a shocking campaign in the UK where animal testing was banned 14 year ago ? Do you think this could be just a PR tool? Or is just an ethical position that the company stands for?