Zara commits to go toxic free by 2020 thanks to Greenpeace’s campaign.
Zara, the world’s largest clothing retailer was put under pressure by Greenpeace’s global Detox campaign, exposing the links between textile manufacturing facilities using toxic chemicals and water pollution. Greenpeace demanded Zara to eliminate releases of hazardous chemicals into the environment and its products. Everything started with a fashion show and conference in Beijing. Related images and comments began to appear on social networks within hours of the story breaking. By clicking on this page you can see who is commenting about the campaign on Twitter and Weibo in real time. This page brings together 7.1followers from around the world and it gives you an idea of how much did the campaign spread across the globe.
On Twitter : 43,800 mentions of Zara and the Detox campaign.
Tens of thousands of people emailed and tweeted directly to the company for an ambitious Detox commitment.
More than 700 Greenpeace volunteers in 20 countries were out at Zara stores on Saturday. Check the following video to see what they did
Zara says that by the end of 2020 at least 100 of its suppliers in the Global South will publicly report data about their releases of hazardous chemicals into the environment. The open data will be chemical-by-chemical, facility-by-facility and at least year-by-year. Zara now joins Nike, Adidas, Puma, H&M, M&S and Li-Ning who have also committed to Detox, but other top clothing companies, such as: Calvin Klein, Levi’s, Mango and Tommy Hilfiger, still need to respond to the urgency of the situation and Detox.
I wonder… how seriously is Zara’s reputation affected?
In March, when their annual report was released, Zara has reported annual profits of £1.6bn, up 11.% on the previous year.
Until now, it was a world-wide recognized brand and was standing for fast and affordable fashion. It was a growing profitable company.
What does it stand for now? Toxic clothes? Or a brand that committed to be environmental friendly?
What do you think about Zara now?